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The UK’s leading healthcare marketing specialist

We support pharmaceutical, healthcare informatics and manufacturing organisations with all aspects of their marketing; delivering innovative strategic, digital and creative services

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We only work in healthcare

The UK's leading healthcare marketing specialist

BFG Healthcare Marketing has established itself as one of Europe’s leading consultancies providing both Strategic Consultancy and Creative Marketing services to the medical, healthcare informatics, consumer diagnostics and pharmaceutical industry.

Founded 20 years ago by creative and strategic partners Chris Sessions and Mark Pinder, our team of researchers, analysts, consultants and designers assist diagnostics, pharmaceutical and manufacturing companies to identify new emerging business opportunities, and to deliver them to market in the most creative and successful way.

Marketing Services
working together

As a full service agency that specialises only in working with clients in the healthcare industry, we are able to provide a wide range of specialist marketing and creative services that are unique to healthcare. Our strategic thinking helps our clients to identify opportunities that they may not have seen and our award-winning creative expression brings these ideas to life.

Strategic Consultancy Services

  • Market opportunity analysis
  • Market research
  • Competitor analysis
  • Return On Investment (ROI) documents
  • Product and brand launch strategies
  • Voice of customer (VOC) audits
  • Benefits Realisation studies
  • Industry reports and case studies

Brand Consultancy Services

  • Brand essence analyis
  • Brand positioning - point-of-difference
  • Market analysis
  • Brand diversification
  • Brand audit
  • Brand management - architecture
  • Brand revitilisation
  • Brand measurement

Creative Marketing Services

  • Name generation
  • Corporate & brand identity creation
  • Presentation design
  • Literature design
  • Exhibition design and build
  • Specialist medical and health copywriting
  • Consumer packaging design
  • Ecommerce and Web Design

Our case histories
tell the story

A cross section of our work shows how we deliver solutions that make a difference

what our
clients say

Constant client feedback enables us to continually refine our processes

BFG helped Omega rebrand and reposition Food Detective and their work contributed to a growth in sales of the product which today sells over 60,000 kits in approximately 70 countries all over the world.

Omega Diagnostics

BFG Healthcare Marketing helped Biosynex launch its new consumer product by designing the packaging and gaining CE mark registration for the product and I highly recommend them.


The UK Market report and UK Strategy document helped us greatly in positioning and marketing our products in the UK.


Thanks for all your support. The Trust really appreciated the quick turnaround and creativity - great job!

Cambio Healthcare Systems

BFG has been fundamental in helping us with the creation of the Osentia brand and their knowledge of the consumer diagnostics business is second to none.

Crescent Diagnostics

It's a pleasure to work with BFG because they know the IT informatics healthcare business better than anyone. They've helped guide our strategic roadmap and provided the 'Brand Positioning' to ensure we succeed.

Oasis Medical Solutions

BFG Healthcare Marketing helped our business identify areas for growth here in the UK and across Europe. Their strategy and direction to create the Lorisian business has given us a whole new sector of opportunity.

York Test

BFG have extensive experience in both the professional medical sector and in the consumer healthcare market and their knowledge, contacts and experience in the consumer healthcare screening market are of great benefit.

Oxford Medical Diagnostics

our team

Designers, copywriters and market strategy specialists work together from the start of each project to ensure that both strategic and creative thinking is employed at every point along the journey.

Mark Pinder

Strategy Director

Mark is a co-founder of BFG Healthcare with over twenty years branding experience. He was invited to Buckingham Palace in 2004 in recognition for his services to the design industry. Mark has written a number of articles and publications on marketing and branding.

Chris Sessions

Creative Director

Chris is a co-founder of BFG Healthcare and has over twenty years branding and design experience. He has won a number of design awards for his work and has overall creative responsibility for all of BFG Healthcare’s projects.

Kal Vaikla

Group Commercial Director

Kal brings to the team experience and expert understanding of working with and supplying the NHS having been the Managing Director of Philips Respironics, VP of Sales & Marketing at McKesson, and the UK Managing Director of GE Healthcare.

Jane Thomas

Account Director

Jane has over twenty years experience in the pharmaceutical industry as a marketing and business development director and has overall responsibility for client care and account management.

Alex Beatty

Consultant Writer

Alex has special responsibility for written copy and content. Alex has worked as a senior copywriter and project manager for over twenty years.

Peter Harrison


Peter has specialist market knowledge of the healthcare software and IT markets. He is a regular speaker at conferences on the subject of innovation in healthcare and the benefits of technology in patient care.

Paul Sessions

Production Manager

Paul is responsible for all technical and online web development projects and has produced websites and been responsible for major projects with clients including UKTI, GE Healthcare, Oasis Medical Solutions and Synergy Health.

Susan Hewlett

PR & New Media Consultant

Susan is a leading light in PR and social media having advised many of the world’s leading consumer brands. As well as an expert in the consumer market Susan also has extensive B2B industry experience.

Contact us

If you would like to know more about BFG Healthcare Marketing or have a specific project that you want to discuss we would love to hear from you

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