Staff brand engagement

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UK integration

When US clinical software supplier Allscripts purchased Oasis Medical Solutions it was essential to manage the change effectively to support both the external and internal audiences.

Following the acquisition it was extremely important that Allscripts ensured new employees and close stakeholders completely understood the brand, what it stands for, and appreciated that their day-to-day activities contributed to expressing that brand positioning through the customer experience.

BFG created material that conveyed Allscripts' approach to business to ensure that its staff in the UK understood what the brand promised to its customers, and that they clearly understood how their actions and behaviours could best support the organisation's brand ideologies.

Staff "brand engagement" is always important but especially so after an acquisition when employees have many worries and concerns. BFG’s internal brand engagement work helped Allscripts implement a smooth transition programme that supported employees at all levels.

Project Details

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    • Website design
    • Design for Print
    • Exhibition design
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