KBio Sciences

Identifying the 'fat' gene

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Obesity gene points to completely new market opportunities

BFG Healthcare Marketing helped KBio Sciences with their marketing and sales strategies by carrying out feasibility studies to examine the commercialisation of a common gene proven to be directly associated with obesity.

The project is a perfect example of BFG Healthcare Marketing’s expertise in bringing the operational resources of our client (which were previously servicing the medical research market) to a completely new market area.

Because we have extensive experience of diseases associated with obesity, BFG Healthcare Marketing has developed significant expertise in this sector, at both professional and consumer levels.

These growth areas are currently presenting significant commercial opportunities for manufacturers of diagnostic and therapy products and KBio Sciences' expertise in genotyping offers them massive potential in product and sales development.

Project Details

  • Client

    KBio Sciences

  • Projects commissioned

    • Market opportunity analysis
    • Brand development
    • Economic and financial modelling
    • Market analysis